The business started in 1997 out of Wayne’s Dad’s garage in Somerset West. With a few imported machines and Frutina consumables he started installing a new style of frozen drink machines into school tuck shops and grocers. Over the last 21 years the business has expanded into a national footprint with machines as far as Springbok, the Wild Coast as well as a successful distributor in Namibia.
By 2006 we had teams in Cape Town, Johannesburg & Durban servicing a national business in a variety of outlets and Deane Maxwell joined as a shareholder having worked in the UK Frutina business for several years.
Currently there are over 900 machines dispensing Frutina, Eskimo Joes and Ice Blasts nationally. Operating in 800 retail sites across 12 channels in Southern Africa, its a frozen indulgence more and more consumers are discovering everyday.